The platform is rolling out a fresh option that permits them to reduce the amount of AI-created media appearing in their feeds. This initiative comes as the platform announced that it presently contains more than 1 thousand million AI videos.
Trial and Implementation
The new functionality is being tested over the coming weeks before a full-scale launch. This development aligns with a surge in content created by AI, fueled by emerging video-generation tools.
The Broader AI Trend
Recent reports that almost 10% of the fastest-growing video streams on a competing service exclusively feature content made by AI. A significant portion of this output is classified as “AI slop”, a phrase for inferior, mass-produced content that is often illogical or dreamlike.
Based on user feedback that numerous viewers appreciate content produced via AI tools, ranging from computer-generated images to educational videos, and we aim to offer the community the option to see more or less of that, depending on their own preferences,” said a company executive.
Scale of AI Content
The service announced that there are currently 1.3 billion videos on its network labeled as artificially created. Collectively, in excess of 100 mn pieces of content are submitted to the platform every day, making clips made by AI a relatively small portion of its total content library.
Customizing Your Feed
Members will be able to reduce or increase the amount of AI-generated videos they watch by accessing the topic control feature in the application and picking AI-made media. Further subjects that are already be controlled under the filter cover news, clothing, aesthetics, and dance.
Content Labeling and Policies
TikTok’s policies mandate users to identify convincing AI-made content, and it bans harmful deepfakes of public figures or emergencies. Any believable AI-generated clip that is not labeled can be deleted under its community policies.
In addition, the platform will now apply an artificially created watermark to content created with its built-in AI features, or flagged by an collaborative effort for identifying AI-generated material. This step is designed to help prevent users from seeking to evade the tagging system.
Responsible AI Funding
TikTok is additionally launching a two million dollar AI literacy fund for specialists and organizations to develop learning resources about ethical AI use. This project will support non-profit groups focused on teaching programming and robotics.
Content Safety Approach
The video-sharing app has justified its moderation strategy, amid discussion over proposals to cut jobs for a large number of review team members in Britain. TikTok is set to reduce 439 jobs in its content moderation department in its British office, with trade unions and internet security professionals voicing alarm that humans are being replaced by automated systems.
A trust and safety lead stated that people-led review would remain essential, but artificial intelligence can safeguard staff by filtering out the most distressing content prior to it has to be seen by humans. TikTok reported a notable drop in shocking and graphic content reviewed by safety staff over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to combine people and machines to ensure user safety,” she said. “We’ll have people as part of that process, but we additionally believe it’s extremely critical to reduce exposure to harmful content as swiftly, which is the area in which a lot of the machine support is proving valuable process content quickly.”
